We’re not going to argue that Netflix is the streaming device of choice for the entire millennial generation, but we can’t ignore that Netflix has a huge audience of people who are willing to pay a monthly subscription to see their shows streamed live.
In fact, a new report from Kantar Worldpanel ComTech finds that in 2016, Netflix users are spending more than $1.6 billion per month on their streaming devices.
In fact, the company has been so successful at growing its viewership, it’s not even making a living from the service.
According to Kantar, Netflix is generating a profit margin of just $300 million per year.
In order to stay afloat, Netflix needs to invest more in content, marketing, and promotions, and keep pushing its streaming video platform as far as it can.
And the company is already in the process of doing just that, with the launch of its first series:The new series, The Defenders, is a superhero series that follows a team of superheroes as they struggle to fight a deadly foe known as the Defenders.
The series will debut on Netflix in the fall.
We can’t wait to see what Netflix has in store for us as the next generation of TV fans.